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Irish people are continuing to choose live radio as their audio companion every day.
According to the latest JNLR radio listenership figures (published on Feb 8th 2018), 82% of Irish adults, aged 15 and over, tune into Irish radio stations on a daily basis.
The research also looked at consumption of audio content and share of audio listening. Live radio has 87.6% share of audio consumption in Ireland, compared with 8% share for listening to own music and 3.2% share for Spotify.
Irish radio audiences continue to listen to a significant amount of radio everyday – tuning in, on average, for over 4 hours per day during the 7am to 12 midnight time period.
Radio is often described as the “original social media” and Irish radio has certainly left an imprint on social media channels with over 8.1 million social media connections for Irish radio stations across Facebook, Twitter, Instagram and Snapchat.
The Joint National Listenership Results issued on feb 8th 2018 by Ipsos MRBI cover the period Jan-Dec 2017.