Irish people are continuing to choose live radio as their audio companion every day.
According to the latest JNLR radio listenership figures published earlier (February 1st 2017), 82% of Irish adults, aged 15 and over, tune into Irish radio stations on a daily basis.
The research also looked at consumption of audio content and share of audio listening. Live radio has 87.7% share of audio consumption in Ireland, compared with 8.6% share for listening to own music and 2.8% share for streaming music.
Irish radio audiences continue to listen to a significant amount of radio everyday – tuning in, on average, for over 4 hours per day during the7am to 12 midnight time period.
There’s no battle of the sexes when it comes to love for radio either! Listenership across the country is made up of 51% female and 49% male. This audience is spread across the country with 64% of the listenership in urban areas and 36% in rural areas.
Radio is often described as the “original social media” and Irish radio has certainly left an imprint on social media channels with over 7.7 million social media connections for Irish radio stations across Facebook, Twitter, Instagram and Snapchat.
The Joint National Listenership Results issued on Feb 1st 2017 by Ipsos MRBI cover the period January to December 2016.